After receiving recognition from the Media and other Agencies, Prayasam used the Media as Pressure Groups to combat Government’s specially, the local Government’s (read Municipality) inaction towards it’s legal citizens. And as a result Dakshindari’s RAC which was the dumping ground of the wealthy neighbourhood, was transformed into a soccer field, instead of mud roads the Colony for the first time was experiencing concrete roads.
Our Child Area Health Minders now have a formal name, EKJOT. Due to the Child Area Health Minders’ constant vigil the Polio Vaccination became a regular monthly habit for the children, families were now compelled to pull their mosquitoe nets to ward off malaria, most of the children now wore slippers and know the 7 cardinal rules of hand washing. UNICEF promptly hurled the ace photographer Sebastião Ribeiro Salgado, a Brazilian social documentary photographer and photojournalist to capture the entire process and we saw our Children’s determined and dedicated faces and read about their activities in a book titled, A LIFE LIKE MINE, with other global Child Advocates.
For the first time UNICEF offered long term Project to Prayasam. First, Prayasam was selected by the District Administration of North 24 Parganas to be the nodal agency of surveying the Deprived Urban Children residing in 28 Municipalities of this district under Sarva Siksha Mission (Education for All). The South Dum Dum Municipality, under which falls RAC, has recommended highly of Prayasam to the district Administration of Prayasam’s ability to mobilize community children.
After that Brick kiln Child Labour to be addressed with Prayasam’s signature concept, Child Area Health Minders and under Sarva Siksha Mission Prayasam was given the responsibility to train the teachers to retain their students in schools and the students for School preparedness and take onus of their own schools and this was done under UNICEF’s girl Child mascot Meena of which Amlan was made the representative of the West Bengal chapter.
We initiated our Material Bank Project.
In 2005 UNICEF made Prayasam one of its national Partner in Progress. Prayasam was invited to do long term Projects with UNICEF, India. Agencies like Rotary International partnered with Prayasam, Corporates like, SAIL, EXIDE, TATA STEEL, Eveready Industries started appreciating our innovative approach to development. We started working with Board of School Education and with a network of 60 schools we initiated Students’ Councils and School Tabloids, Dedar Khabor…which became a huge success and for first time Victoria Memorial Hall permitted us to showcase the page layout samples of different editions of this Tabloid on their wall as an art object. The exhibition was open to public for a month.